News
![IT ALL STARTS WITH THE FRAME: PRIMER 29 'DREAM BUILD'](http://eu.intensecycles.com/cdn/shop/articles/BLOG_Homepage_INTENSE_Primer_29_Dream_Build_4421417d-dad7-408e-a659-da95f7deaae1_{width}x.jpg?v=1680715933)
One of our Primer 29 frames gets the ‘Dream Build’ treatment.
![SUNSET, MOONRISE, SUNRISE: OVERNIGHT ADVENTURE](http://eu.intensecycles.com/cdn/shop/articles/BLOG_Homepage_Claire_Buchar_INTENSE_Elfin_Lakes_d644f53e-e702-4f25-a8d4-d9530573c3ea_{width}x.jpg?v=1673315353)
INTENSE rider Claire Buchar is no stranger to adventure. In fact you could say that her whole life has been an adventure of sorts...
![REPRESENT: AMBASSADOR ROUND UP PART 2](http://eu.intensecycles.com/cdn/shop/articles/MAIN_BLOG_Kisa_Intense_Ambassadors_20815c4b-1912-4e45-8d5a-a73129079867_{width}x.jpg?v=1638500841)
Part 2 of our catch up with our INTENSE Ambassadors... the highs, the lows, and their hopes and dreams for next year.
![REPRESENT: AMBASSADOR ROUND UP PART 1](http://eu.intensecycles.com/cdn/shop/articles/BLOG_HOMEPAGE_Intense_Billy_Pugh_1600_0874c32a-e0c4-4150-a006-58ab4fa4f1b1_{width}x.jpg?v=1637847340)
We catch up with some of our INTENSE Ambassadors... the highs, the lows, and their hopes and dreams for next year.
![INTENSE EURO AMBASSADORS VIDEO](http://eu.intensecycles.com/cdn/shop/articles/BLOG_Homepage_4318d66c-e698-4b6c-aab9-f14ccbef4f63_{width}x.jpg?v=1624286056)
From Oscar Härnström in the north to Luca Leonardi in the south, we pretty much have Europe covered...